Meet Our Team

Message from CEO

At SAWiE, we are transforming the food system through sustainable agriculture, with a focus on producing healthy food, fostering healthy people, and ensuring a healthy planet. Our mission is to empower farmers, especially women, with cutting-edge tools and real-time insights, enabling them to grow their farm enterprises while safeguarding the environment. We are committed to protecting soil health, reducing water losses, mitigating GHG emissions, producing nutritious food, ensuring fair wages for farmers, and preserving biodiversity and air quality.

By integrating advanced technology, sustainability, regenerative agriculture practices, and promoting gender equality, we are revolutionizing farming. We are dedicated to supporting smallholders and contributing to a food-secure and climate-resilient future for all. We also believe in empowering consumers with the tools to make informed purchasing decisions that support a sustainable food system. Through transparency and traceability in the supply chain, we enable consumers to choose products that align with their values and contribute to sustainability confidently.

Our commitment to empowering women in agriculture ensures they have equal access to resources, opportunities, and leadership roles. Together, we cultivate a legacy of progress, sustainability, and gender equality. We aim to reach one million farmers by 2030, driving impactful changes, fostering growth, and ensuring a sustainable and regenerative agricultural landscape for generations to come.

Dr Khalid Mehmood

CEO & Co-founder SAWiE

Message from Managing Director

It is both an honour and a privilege for me to lead a company that is dedicated to advancing ethical and sustainable agriculture practices. As we navigate the complex challenges of farming exposed to climate risks, evolving technology, and shifting market dynamics we recognize the immediate need for sustainable production and consumption in line with UNSDG 12. We are proud to see growing recognition and support from both government bodies and the private sector in addressing the pressing global sustainability challenges we face today. The urgency of limiting global temperatures to under 1.5°C has never been more critical. In response, we have witnessed a collective push for solutions that secure the future of our food systems. Our company is at the forefront of this movement, adopting innovative practices that not only promote environmental stewardship but also improve soil health, conserve water, and reduce emissions. We remain committed to building a more equitable and resilient agricultural sector. I am deeply inspired by the progress we have made, as well as the partnerships and collaborations formed in pursuit of these vital goals. Together, we are shaping a future where agriculture meets today’s needs while safeguarding the well-being of future generations, ensuring a thriving and sustainable planet for all.