News

Key Highlights

Mr. Rasool Bux Junenjo, Additional Director General, of the Sindh Agriculture Department (Extension), provided an insightful overview of the department’s support initiatives. He emphasized sustainable agricultural practices, innovative technologies, and market-oriented strategies essential for enhancing cotton productivity and profitability.

Mr. Fritz Bohmler, SAWiE’s Strategy Director, introduced the company’s digital solutions and farm advisory services. He stated, “SAWiE aims to help farmers improve their income while enabling the textile fashion industry to access traceable cotton. By promoting regenerative agriculture, we enhance soil health, optimize irrigation use, and implement Integrated Pest Management (IPM) to combat climate change and strengthen farm resilience.”

Focus Areas for Cotton Productivity Enhancement

The seminar focused on key areas essential for increasing cotton yield and farmer income:

• Input & Seed Quality Access: The importance of using pure, high-quality cotton seeds to enhance crop productivity and pest resistance was emphasized. -The need for a robust seed system to support farmers was also discussed.
• Early Cotton Sowing Aligned with Climate Conditions: To mitigate climate change impacts, such as heavy monsoon rains and floods, research highlights the benefits of early spring sowing for improved cotton quality and yield.
• Weather Updates: Real-time weather and market data are critical for informed decision-making, helping farmers optimize their farming strategies.
• Market Linkage: Strengthening farmers’ access to input and output pricing and supply chains to ensure fair market opportunities.
• Digital Solutions & Traceability: The need to develop a traceability system to reward farmers for quality and sustainable practices. SAWiE’s digital platform offers expert guidance on irrigation management, pest control, soil health, best agronomic practices, and farm-to-fashion traceability.

Cultural and Industry Perspective

Prof. Dr. Faiz Muhammad Shaikh from the University of Larkana highlighted Sindh’s rich cultural connection with cotton, from its traditional cottage industry to a modern, vibrant textile and fashion sector. He expressed deep appreciation for the Agriculture Extension Department, Sukkur, for mobilizing farmers and organizing the event. He extended gratitude to farmers, financial institutions, research organizations, and agricultural input providers for their invaluable participation.

Commitment to Cotton Sector Revival

The collaboration between SAWiE and local agricultural institutions reflects a shared commitment to revitalizing Sindh’s cotton sector. By equipping farmers with climate-smart agricultural techniques, improved inputs, and digital advisory solutions, this initiative aims to restore the region’s cotton farming potential and uplift rural communities.

Join SAWiE for Expert Advisory Services

SAWiE remains dedicated to empowering smallholder farmers with innovative agricultural solutions. If you are a cotton farmer looking to benefit from expert advisory services, register with SAWiE today! Simply install the SAWiE app to access real-time farming insights, weather updates, and best practices tailored for your region.

For further details and assistance, contact the SAWiE helpline at 0304-5072115. We are here to support your farming journey and ensure a prosperous future for cotton growers in Sindh. Together, we can revive cotton farming and build a resilient agricultural ecosystem in Sindh!